What is User Experience (UX) Design?

User experience or UX design is one of the key fundamentals to creating a successful online business. So, what is exactly involved in user experience design and how does it work? UX design is a process of producing “products” (e.g. a website) that offer meaningful and appropriate experiences to users. It is about understanding and tapping into your target audience through market research and analysis and then creating a website around your users.

Our user experience designers always use the same method to gain an understanding of your users and your brand this is so they can build an amazing UX interface that provides them with excellent interaction

We will create an amazing journey for your websites visitors


Below is our technique for gaining further know-how on how users will want your site to work.

Why? – This is your user’s motivations, what spurs your visitor to use your website in the first place? What uses does your websites pages have? Is there a particular task they want to perform? For example, a shopper buying an item online.

What? – This is all about functionality and how your website interacts with its users and how they would expect a website to work for them. Also, what can people do with your site to get what they want?

How? – This is ensuring the design of your website is accessible to everyone and also aesthetically pleasing which then provides your visitor a meaningful and enjoyable experience, one that will keep them returning time and time again.

A great UX should be standard


What is user centred UX design?

This phase of UX design is solely centred on your users’ needs – user centred design or UCD is based on the experience users have with your webpages when they are visiting. So, our UX designers focus their attention to researching into creating a specific experience that can involve visual, interaction design and programming. Our knowledgeable UX designers will work to ensure your website has accessibility to all potential users, for example users with limitations who can struggle to read smaller text size.

What other aspects do you look at to create a good user experience?


Is about finding different approaches to make your webpages usable by looking at it purely from a user’s perspective, for example how much satisfaction or annoyance does the user experience when using your website. Any results can be ironed out with our usability testing.


Surfing the internet on mobile devices continues to dominate online searches. This is where having a mobile friendly and responsive web design is the best solution for user experience. This allows your website to be shown across all types of devices efficiently and effectively which creates an intuitive UX.

Website speed

Having a website that loads quickly and your visitors can easily navigate around without getting the dreaded loading icon is imperative when it comes to creating the perfect user experience on your site.



Did you know the top 3 user experience design fails?

Checkout our top three bad design actions that can really hurt your UX experience:

Information overload

Adding too much information on to a page can really put visitors off, they want to be able to visit a webpage and be told exactly what they need to know rather than having to scroll and read through large blocks of text. If you do have a lot of content to add, a good way would be to use visuals rather than text.

Bad navigation

Again users want to have a quick and easy experience when visiting your site and one with poor navigation or hidden navigation is a big no-no. Strong navigation controls how your site content is served to the visitor and moves them through their journey. From an SEO perspective navigation assists search engine like Google in crawling your site also.

Unnecessary animations

Animations are an important element to create user interaction, but they should only be added to a webpage if they actually serve a purpose. You have to think that users come to your website for a reason and we need to show them exactly what they are after in a short time not keeping them on an unnecessary animation just because they look fancy, this is where we would keep it simple.

Questions you might have:

Will you tell me who my target audience is?

Yes, we will begin with customer researching so we can get a better understanding of who your target audience is. We may ask you for details and background of your business and brand, but we will be putting ourselves into the mindset of your user to ensure we understand who your target audiences are.

How will we know the UX design work you are doing is actually working for our users?

Before we actually make any significant changes to your site, we run a usability test, this can be done by creating a copy of your site with the changes made and getting real users to test the new design. With this kind of testing we can learn if the target audience can navigate the site, complete their tasks and then convert.

Are you able to supply me with examples of current work?

Yes of course we can, just let us know you would like to see our current UX design project and we will show you and even provide you with contact details of our clients who would be happy to give you feedback on our user experience design service.

What timescales do you have for user centred design work?

This all depends on your particular requirements and how long it will take to implement, we are unable to give you specific timescales now but once we have had a meeting and we have a plan, then we will be able to tell you exactly how long your UX interface project will take.

What’s next? Are you ready to get started?

Do you want to work with us and want to learn more about how we can improve your websites usability and user experience? Then have a chat with one of our qualified UX design team who will guide you through creating an amazing experience that will keep your users coming back time after time!

UX Design
5 (100%) 1 vote